Privacy Policy

theBlankTape, Inc. ("theBlankTape," "we," "us," or "our") operates theblanktape.com (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our Service. Please read this policy carefully. By accessing or using the Service, you agree to this Privacy Policy.

1. Information We Collect

a. Information You Provide

• Account information — name, email address, username, and profile picture when you create an account.
• User content — wardrobes, sets, comments, reactions, and other content you submit through the Service.
• Communications — messages you send us via email or contact forms.
• Payment information — billing details processed by our third-party payment processor (Stripe). We do not store your full credit card number.

b. Information Collected Automatically

• Usage data — pages visited, search queries, clicks, timestamps, and referring URLs.
• Device data — browser type, operating system, screen resolution, and IP address.
• Cookies & similar technologies — we use cookies, local storage, and pixel tags for authentication, analytics, and personalizing your experience. See Section 6 for details.

c. Information from Third Parties

• Authentication providers — if you sign in via a third-party service (e.g., Google, Apple), we receive your name, email, and profile image as permitted by your settings with that provider.
• Public fashion data — we index publicly available product images, descriptions, and pricing from third-party retailers and publications to power our search results.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Service.
• Deliver personalized search results and product recommendations.
• Process transactions and manage subscriptions.
• Send transactional emails (e.g., account verification, password resets) and, with your consent, promotional communications.
• Monitor usage patterns to detect fraud, abuse, or violations of our Terms of Service.
• Comply with legal obligations and enforce our agreements.

3. How We Share Your Information

We do not sell your personal information. We may share information in the following limited circumstances:

• Service providers — trusted third parties that perform services on our behalf (hosting, analytics, payment processing, email delivery).
• Legal requirements — when required by law, subpoena, or government request, or to protect the rights, property, or safety of theBlankTape, our users, or the public.
• Business transfers — in connection with a merger, acquisition, or sale of all or a portion of our assets.
• With your consent — when you explicitly authorize us to share information with a specific third party.

4. Third-Party Content & Links

The Service displays fashion product images and information sourced from third-party websites. When you click through to a retailer or external site, that site's own privacy policy governs your interaction with it. We are not responsible for the privacy practices of third-party websites.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. If you delete your account, we will remove your personal data within 30 days, except where we are required to retain it for legal, accounting, or security purposes.

6. Cookies & Tracking Technologies

We use the following types of cookies:

• Essential cookies — required for authentication and core functionality.
• Analytics cookies — help us understand how visitors interact with the Service so we can improve it.
• Preference cookies — remember your settings (e.g., theme, layout preferences).

You can manage cookie preferences through your browser settings. Disabling cookies may affect some features of the Service.

7. Data Security

We implement industry-standard security measures including encryption in transit (TLS), encrypted storage, and access controls. However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your data using commercially reasonable safeguards.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Delete your personal data ("right to be forgotten").
• Port your data to another service in a structured, machine-readable format.
• Opt out of marketing communications at any time.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, reach out through our contact page. We will respond within 30 days.

9. Children's Privacy

The Service is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using the Service, you consent to the transfer of your information to the United States and other jurisdictions where we and our service providers operate.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the revised policy on this page with a new effective date. Your continued use of the Service after such changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: